First variant of the logo.
Building components.
Logo for a gym
The request was to create a logo personality for one of the best gyms in Utrecht. The atmosphere should be classical with a fresh touch.
The typeface being used is Rosebud (one of my own type designs).
Logo in a typeface
The logo is actually part of a font. So when installed you can handle the logo in an easy way.
Process of development
Below an overview of processing the ideas of this specific logo.
Sketches horizontal combinations.
Typographical style research.
Second variant of the logo.
Sketches entangled combinations.
